How Cool Is THE ATLAS MOTH's Water-Reactive Album Art?
The Atlas Moth are dropping their new record Old Believer on June 10 via Profound Lore Records, and as we've stated before the album will have artwork that when exposed to water reveals something different. I wasn't really sure what to expect, but mastermind behind Profound Lore Records Chris Bruni took to Instagram recently to show us what the album art. Essentially you submerge it in water and it gets a whole lot creepier, which is exactly what I was hoping it would do and so much more. Just another reason to grab a physical copy!