BRING ME THE HORIZON Outsells SLAYER In Their First Week on the Charts; Both Land In Top 5
The numbers are in and in the charts ending on Friday and Bring Me The Horizon outsold Slayer!
Billboard reports both bands had their highest charting album of their careers and the numbers are very interesting.
Bring Me The Horizon's new album That’s the Spirit came in at number to moving 62,000 units, with 55,000 of those being pure album sales. The rest of the "units" are streams with 1,500 streams counting as one album sale, meaning a lot of people streamed this record.
Meanwhile, Slayer had their highest first week ever as well, coming in at number four with 50,000 units shifted (49k of which were album sales.) It's not surprising that Slayer's streaming numbers are lower as their fanbase is likely older and less adept to streaming technology. The band's last album, World Painted Blood sold 41k it's first week so this is a huge moment for Slayer. Most bands see their discography sales trend downward with falling record sales, but Slayer trended up. It should be noted this is also the first time the band is working with Nuclear Blast, who have to be patting themselves on the back with the increase in sales.
So what does this mean? I think this means less kids listen to Slayer than they used to, they're bumping Bring Me The Horizon instead. But both bands should be incredibly pleased with how this turned out.