Here's something I didn't expect to write today: Henry Rollins has been booked as one of the models in Calvin Klein's #mycalvins campaign.
Rollins made the announcement on his social media pages earlier today:
I am fanatic in #mycalvins.
Fall 2016 campaign with @calvinklein, shot by Tyrone Lebon. pic.twitter.com/PZ9eRs3DmU
— henryrollins (@henryrollins) July 6, 2016
You can also briefly see him in this short ad for the campaign:
Introducing the F16 global campaign.
See more at https://t.co/cbpMUGlvnHhttps://t.co/FrSAH4PHq5— Calvin Klein (@CalvinKlein) July 6, 2016
Heavy music is the hot new trend in fashion nowadays. Harper's Bazaar has deemed metal tees the look of the summer. Marilyn Manson is doing modeling for Marc Jacobs, Metallica is modeling for a high-end Italian suit company. Gucci even took things a step further by branding some expensive dresses with AC/DC logos.
And before you go and call Henry Rollins a sellout, just know he does not give a shit about your opinion. Rollins famously ranted on his old IFC show about how people need to calm down about selling out, mainly talking about punk bands being in car commercials saying:
“I wonder if it ever occurred to people that the reason the music of these interesting and alternative bands is being recruited [for advertisements] is because their fans are now the ones calling the shots. In other words, we have arrived. Of course the ad is trying to sell you something, and to gain your confidence by exploiting the band’s integrity for a commercial end. So what? You’re not a fucking moron, are you? You see through that, don’t you? What would you rather hear? Iggy and the Teddy Bears doing ‘I’m a Punk Rocker’ in a car ad, or enduring some generic background music? Do you have any idea what some of these bands went through to make that music? The fact that there might be some money for them all these years later is great. You think that paycheck is in anyway a slight to their integrity? Are you fucking kidding me? Pay them. Pay them double. Pay them now. It’s about fucking time.”
Here's the full video of his rant:
