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NBC Used A RUSSIAN CIRCLES Song In A Commercial

Posted by on April 24, 2014 at 3:15 pm

So here's a weird one- if you've been watching the Olympics or hockey recently, you might have seen the below commercial which is a compilation of sports moments set to fitting music by Russian Circles. Obviously whoever edited this commercial has great taste in music! It's a bit chopped up but if you're familiar with the band and their music, you'll know it's "Mladek" from their 2011 album Empros. If you're not familiar with the band, now you know. The band even acknowledged it.

"So I guess we are kind of "playing" in the Stanley Cup Playoffs… at least our music is in the breaks.."

I wonder how much they're making off the licensing agreement? Like, legitimately wondering. I have no idea how that kind of stuff works. Even at a base level- cool! Russian Circles are on TV!

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[via Metal Insider]

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